[11th December 2012]

KENYA PARTICIPATES IN A JOINT AFRICA TEA SEMINAR BY JAPAN TEA ASSOSIATION AND JETRO; 29TH NOVEMBER 2012

On 29th November, 2012, the Kenya Embassy participated in a joint African Tea Seminar that was organized by Japan External Trade Organization (JETRO), Japan Tea Association (JTA), and Tea Instructors Society of Japan. Contrary to the previous seminars whereby only a single Embassy is engaged, this was the first joint Seminar that combined three Embassies of Malawi, Rwanda and Kenya to showcase the dynamics of the tea industries in their respective countries and promote the same.

The Seminar attracted more than 130 participants most of whom are members of: JTA, Tea Instructors Society of Japan and importing companies in Japan. The event was graced by Mr. Shigeru Ishii, Director General, Trade and Economic Cooperation Department, JETRO, who gave opening remarks affirming JETRO's commitment in supporting the Development of Africa's Business. Other key presentations were made by Ms. Naoko Sakurai, Deputy Chair Person of Tea Instructors Society and Mr. Masato Kikutani, President, Select tea Co., Ltd.

Kenya's scope of presentation focused on six major aspects that are key to the Japanese & the wider international markets, and potential investors namely: tea life cycle, the small scale tea supply chain, tea industry performance, uniqueness of Kenyan tea, additional benefits of tea , and investment opportunities & incentives.

Click for Speech by H.E. Ambassador Benson Ogutu.

Mr. Shigeru Ishii, Director General, Trade and Economic Cooperation Department, JETRO, makes opening remarks

H.E. Ambassador Benson Ogutu gives a presentation on Kenyan Tea

Ms. Grace B. Karonga; Counsellor Malawi Embassy Presents on Malawian Tea

Mr. Benedicto Nshimiyimana, First Counsellor, Rwanda Embassy Presents on Rwandan Tea

Ms. Naoko Sakurai, Deputy Chair Person of Tea Instructors Society makes her remarks

Mr. Masato Kikutani, President, Select tea Co., Ltd, gives a lecture on African Tea

Participants pay attention to the presentations

Various Samples of African Tea from

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