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The Embassy Activities

Cultural Exchange with Japan

TOURISM EXPO JAPAN 2018

TOURISM EXPO JAPAN 2018

Japan is a country deeply steeped in tradition and culture and prides itself in portraying them at several functions every year, to which foreign residents are warmly invited and welcomed. Equally, the Japanese have a keen interest in the traditions, cultures and food of other people and enjoy cultural events held with them immensely.

Every year the Kenyan diplomats attend such events and the Embassy hosts others in a cultural exchange that helps foster greater understanding between Kenya and Japan and builds stronger bilateral relations.

The Embassy also actively promotes Kenya’s culture through publicizing Kenya’s cuisine, music and dance in the media (electronic and print) and at annual festivals and events in which the Embassy participates in or hosts. These events are held in diverse locations (parks, clubs, schools, the Embassy’s hall and at colleges) and involve all members of the Embassy.

The Embassy always serves Kenyan cuisine and provides lectures and demonstrations at all trade and tourism seminars that are regularly held in the Embassy Hall by Japanese companies selling Kenyan products.

The Embassy’s efforts in Cultural Exchange have proved popular and are drawing growing participation, especially in Tokyo.

Supporting Kenyan Products Now Available in Japan

The Embassy participates regularly in Fairs and Exhibitions between April and October to promote our main exports of tea, coffee, cut flowers and macadamia nuts. This has proved to be a cost effective way of reaching out to the Japanese public as well as wholesalers and retailers who supply these products to the market.

The Embassy plays a central role by supporting these companies through provision of vital information and negotiations with home companies, Government Ministries and institutions. As well as facilitating match making between Kenyan and Japanese companies.

Attracting Investment by Marketing Kenya as the Hub for East and Central Africa

The Embassy in partnership with various Ministries, Departments and Agencies of the Government of Japan seeks to promote Kenya as an investment destination based on its strategic location, abundant and well educated workforce, and membership of regional economic blocks (COMESA, EAC, NEPAD, AGOA, etc.). Recently the focus is on reaching out to the medium size private companies that traditionally rarely considered expanding abroad, but because of their size consider the relatively smaller African markets attractive.

Furthermore, the Embassy facilitates collaborative efforts between the Kenyan private and public sectors with multilateral institutions with representation in Japan such as the United Nations Industrial Development Organization (UNIDO) to encourage transfer of knowledge and technology to contribute to the national development objectives in line with the Sustainable Development Goals (SDG’s)

The Embassy has also led in the African Diplomatic Corps’ initiatives to attract attention to Africa. Such initiatives include hosting the Bio-fuel forums, investment seminars in collaboration with Japanese companies and representative bodies.

The Embassy regularly facilitates companies travelling to Kenya to seek investment opportunities by arranging meetings with key stakeholders, with the assistance of the Kenya Investment Authority.

Sports Diplomacy

Japan is a sporting country and has awarded a number of sports scholarships at both junior high school and university level to top Kenyan athletes who have also jointed top companies like Mazda Motor Corporation, Comodi-iida Co. Ltd, Kao Corporation, Honda Motor Corporation, Subaru Corporation, GMO Internet Group, Yakult Honsha Co. Ltd., and Mt. Fuji Springs Inc, among others. Top ranked sportsmen like Douglas Wakihuri, Stephen Mayaka, Daniel Njenga, Eric Wainaina, the late Joseph Otwori, Philip Mosima, Esther Wanjiru, Ann Wamuchii, Philis Ongori and Everlyne Wambui among others have all made Kenya proud through their victorious wins. Through this close liaison, the embassy has been able to monitor the progress and growth of our sportsmen. It has always been a moment of great national pride to see Kenya showered with accolades among the Japanese people for sporting supremacy.